OUR STORY
Why BELLE
Made to leave a lasting impression.
BELLE was born from a personal search for makeup that truly felt right.
For years, I searched for shades that complemented my skin tone. As a Filipina, I often bought products that looked beautiful in photos but didn't look the same once I wore them. Some shades were too light, too gray, too orange, or simply didn't
make me feel confident.
I knew I wasn't the only one experiencing this.
That's why I created BELLE.
BELLE wasn't created simply to start a makeup brand. It was created to make finding the
right shade easier for every Filipina.
Every shade is thoughtfully selected to complement Filipina skin tones, from fair to morena.
Every formula is designed to feel lightweight, comfortable, and effortless
enough for everyday wear.
MADE FOR FILIPINA
SKIN
Carefully selected
shades that naturally complement Filipina skin tones, from fair to morena.
COMFORTABLE
EVERYDAY WEAR
Lightweight,
comfortable formulas designed to feel good from morning to night.
THOUGHTFULLY MADE
Premium-quality
products made with care, because beauty should be something you can enjoy every
day.
BELLE is more than
makeup.
It's for every Filipina who has ever struggled to find the right shade.
It's for every woman who wants beauty to feel effortless.
And it's for every woman who deserves to feel beautiful exactly as she is.
FDA-LICENSED
Registered and compliant with Philippine FDA standards.
VEGAN
Made without animal-derived ingredients.
CRUELTY-FREE
Never tested on animals.
MADE FOR FILIPINA SKIN
Thoughtfully selected shades designed to complement Filipina skin tones.
Thank you for being part of this journey.
Gwapa ka! Always.
Irish Anne Tello
Founder, BELLE