OUR STORY

Why BELLE

Made to leave a lasting impression.

BELLE was born from a personal search for makeup that truly felt right.

For years, I searched for shades that complemented my skin tone. As a Filipina, I often bought products that looked beautiful in photos but didn't look the same once I wore them. Some shades were too light, too gray, too orange, or simply didn't
make me feel confident.

I knew I wasn't the only one experiencing this. That's why I created BELLE.

BELLE wasn't created simply to start a makeup brand. It was created to make finding the
right shade easier for every Filipina.

Every shade is thoughtfully selected to complement Filipina skin tones, from fair to morena.

Every formula is designed to feel lightweight, comfortable, and effortless
enough for everyday wear.


"I created BELLE to help Filipinas find shades that truly suit them, without all the guessing and trial and error."

MADE FOR FILIPINA
SKIN

Carefully selected
shades that naturally complement Filipina skin tones, from fair to morena.

COMFORTABLE
EVERYDAY WEAR

Lightweight,
comfortable formulas designed to feel good from morning to night.

THOUGHTFULLY MADE

Premium-quality
products made with care, because beauty should be something you can enjoy every
day.

BELLE is more than
makeup.

It's for every Filipina who has ever struggled to find the right shade.

It's for every woman who wants beauty to feel effortless.

And it's for every woman who deserves to feel beautiful exactly as she is.

FDA-LICENSED

Registered and compliant with Philippine FDA standards.

VEGAN

Made without animal-derived ingredients.

CRUELTY-FREE

Never tested on animals.

MADE FOR FILIPINA SKIN

Thoughtfully selected shades designed to complement Filipina skin tones.

Thank you for being part of this journey.

Gwapa ka! Always.

Irish Anne Tello
Founder, BELLE